Saudi ArabiaBooking

Sobl Elhigra

Hotel booking for Hajj and Umrah pilgrims — an existing transport platform repositioned into an entirely new market.

Context

An existing transport booking platform, with a customer and a workflow entirely unlike the market it wanted to enter.

Role

Repositioning: from transport to accommodation for Hajj and Umrah pilgrims. A new user, a new business model, one shared foundation.

Outcome

A working hotel booking platform, and an animated landing page built on the same foundation.

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